Research output per year
Research output per year
Personal profile
About
Dr. Xiaofeng Jia received her Ph.D. from University of Miami. Her research is focused on three areas: strategic communication, health communication, and quantitative and computational methodology. Her primary teaching interest is in social media strategies, and communication research methods.
Dr. Jia's research examines how the characteristics of messages and content generators shape interactions on emerging platforms (e.g., AI chatbot), and what theory-based mechanisms can help explain people’s changes in attitudes and behaviors in response to media exposure.
She has published articles in refereed journals such as Journal of Internet commerce, Journal of Product & Brand Management, Plos One, Journal of Information Science, Journal of Health Communication, Health Communication, and Health Promotion International.
Contact Information
Phone: 419-372-2018
Office: 305 Kuhlin Center
Related documents
Education/Academic qualification
M.A., Goldsmiths, University of London
Ph.D., University of Miami
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The impact of conspicuous consumption posts on social media users’ attitudes towards luxury brands
Jia, X. & Ahn, S., 2026, In: International Journal of Internet Marketing and Advertising. 24, 3, p. 318-340 23 p.Research output: Contribution to journal › Article › peer-review
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Psychometric Analysis of Items Evaluating Health Belief Model Constructs in Social Media Posts: Application of Rasch Measurement Model
Jia, X. & Ahn, S., Feb 2025, In: Behavioral Sciences. 15, 2, 204.Research output: Contribution to journal › Article › peer-review
Open Access -
Tensions Within Incentives, Altruism, and Trust in Clinical Trial Participation: Perspectives From African American and Black Caribbean Patients and Clinical Research Coordinators Who Recruit Them
Malova, E., Jia, X., Harrison, T. R., Wright, K., Deal, B. & Morgan, S. E., 2025, (Accepted/In press) In: Journal of Racial and Ethnic Health Disparities.Research output: Contribution to journal › Article › peer-review
Open Access -
The role of social media messages and content creators in shaping COVID-19 vaccination intentions
Jia, X., Ahn, S. & Morgan, S. E., 2025, In: Frontiers in Digital Health. 7, 1448884.Research output: Contribution to journal › Article › peer-review
Open Access -
From Exclusion to Connection: The Role of Anthropomorphic Chatbots in Shaping Customer Responses Post-Social Exclusion
Jia, X., Zhao, X., Tao, W. & Ahn, S., 2024, In: Journal of Internet Commerce. 23, 3, p. 205-232 28 p.Research output: Contribution to journal › Article › peer-review
Datasets
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Focus group data on the communication practices of clinical research coordinators with African American and Black Caribbean patients
Morgan, S. (Creator), Harrison, T. (Creator), Wright, K. (Creator), Malova, E. (Creator), Jia, X. (Creator) & Deal, B. E. (Creator), University of Miami Libraries, 2023
DOI: 10.17604/m4g4-sm36
Dataset