A Research Agenda on the Persuasive Effects of Social Media Influencers

Louisa Ha

Research output: Contribution to conference › Presentation

Original languageAmerican English
StatePublished - 2021
EventAmerican Academy of Advertising -
Duration: Mar 18 2021 → Mar 20 2021

Conference

ConferenceAmerican Academy of Advertising
Period3/18/21 → 3/20/21

Keywords

  • Social Media Influencers

Disciplines

  • Business
  • Social and Behavioral Sciences

Access to Document

  • Slides PDFFinal published version, 456 KBLicense: Unspecified

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