Advertising effects and advertising effectiveness

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Media Effects
Subtitle of host publication	Advances in Theory and Research: Fourth Edition
Publisher	Taylor and Francis
Pages	275-289
Number of pages	15
ISBN (Electronic)	9780429491146
ISBN (Print)	9781138590182
DOIs	https://doi.org/10.4324/9780429491146-18
State	Published - Jun 26 2019

ASJC Scopus Subject Areas

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title = "Advertising effects and advertising effectiveness",

author = "Louisa Ha",

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