Advertising effects and advertising effectiveness

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Media Effects
Subtitle of host publication	Advances in Theory and Research: Fourth Edition
Publisher	Taylor and Francis
Pages	275-289
Number of pages	15
ISBN (Electronic)	9780429491146
ISBN (Print)	9781138590182
DOIs	https://doi.org/10.4324/9780429491146-18
State	Published - Jun 26 2019

ASJC Scopus Subject Areas

@inbook{67c12987c71d40619ccf1288010374e7,

title = "Advertising effects and advertising effectiveness",

author = "Louisa Ha",

year = "2019",

month = jun,

day = "26",

doi = "10.4324/9780429491146-18",

language = "English",

isbn = "9781138590182",

pages = "275--289",

booktitle = "Media Effects",

publisher = "Taylor and Francis",

}