Advertising in media management and economics

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Handbook of Media Management and Economics
Subtitle of host publication	Second Edition
Publisher	Taylor and Francis
Pages	144-158
Number of pages	15
ISBN (Electronic)	9781351747530
ISBN (Print)	9781138729292
DOIs	https://doi.org/10.4324/9781315189918-10
State	Published - Jan 1 2018

ASJC Scopus Subject Areas

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title = "Advertising in media management and economics",

author = "Louisa Ha",

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