Comparing the Five Measures of Media Reputation Attributes in Local and National Newspapers

Xiaoqun Zhang, Louisa Ha

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)678-698
Number of pages21
JournalInternational Journal of Business Communication
Volume60
Issue number2
DOIs
StatePublished - Apr 2023

ASJC Scopus Subject Areas

  • Business, Management and Accounting (miscellaneous)
  • Economics, Econometrics and Finance (miscellaneous)

Keywords

  • attribute
  • content analysis
  • corporate reputation
  • measurement
  • media reputation

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