Concerns about advertising practices in a developing country: An examination of china's new advertising regulations

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)91-102
Number of pages12
JournalInternational Journal of Advertising
Volume15
Issue number2
DOIs
StatePublished - 1996

ASJC Scopus Subject Areas

  • Communication
  • Marketing

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