Original language | English |
---|---|
Pages (from-to) | 91-102 |
Number of pages | 12 |
Journal | International Journal of Advertising |
Volume | 15 |
Issue number | 2 |
DOIs | |
State | Published - 1996 |
ASJC Scopus Subject Areas
- Communication
- Marketing
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 91-102 |
Number of pages | 12 |
Journal | International Journal of Advertising |
Volume | 15 |
Issue number | 2 |
DOIs | |
State | Published - 1996 |