Consumption of Over-the-Counter Drugs and Attitudes Towards Over-the-Counter Drug Advertising: A Comparison Between The United States and Hong Kong

Kara K. Chan; Louisa Ha

Consumption of Over-the-Counter Drugs and Attitudes Towards Over-the-Counter Drug Advertising: A Comparison Between The United States and Hong Kong

Kara K. Chan, Louisa Ha

School of Media and Communication

Hong Kong Baptist University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Proceedings of the 1997 Conference of the American Academy of Advertising
State	Published - Jan 1 1997

Keywords

advertising
drugs
over the counter
drug advertising

Disciplines

Broadcast and Video Studies
Critical and Cultural Studies
Health Communication
Public Relations and Advertising

Access to Document

Article PDFFinal published version, 664 KBLicense: Unspecified

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title = "Consumption of Over-the-Counter Drugs and Attitudes Towards Over-the-Counter Drug Advertising: A Comparison Between The United States and Hong Kong",

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author = "Chan, {Kara K.} and Louisa Ha",

year = "1997",

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language = "American English",

journal = "Proceedings of the 1997 Conference of the American Academy of Advertising",

}

TY - JOUR

T1 - Consumption of Over-the-Counter Drugs and Attitudes Towards Over-the-Counter Drug Advertising: A Comparison Between The United States and Hong Kong

AU - Chan, Kara K.

AU - Ha, Louisa

PY - 1997/1/1

Y1 - 1997/1/1

KW - advertising

KW - drugs

KW - over the counter

KW - drug advertising

UR - https://scholarworks.bgsu.edu/smc_pub/5

M3 - Article

JO - Proceedings of the 1997 Conference of the American Academy of Advertising

JF - Proceedings of the 1997 Conference of the American Academy of Advertising

ER -

Consumption of Over-the-Counter Drugs and Attitudes Towards Over-the-Counter Drug Advertising: A Comparison Between The United States and Hong Kong

Keywords

Disciplines

Access to Document

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