Contrastive and Assimilative Upward Comparisons with Social Media Influencers

Research output: Contribution to conference › Paper › peer-review

Original language	American English
State	Published - 2021
Externally published	Yes
Event	American Academy of Advertising - Duration: Mar 18 2021 → Mar 20 2021

Conference	American Academy of Advertising
Period	3/18/21 → 3/20/21

Cite this

@conference{8fe14040435f415b91281c05212b8d6e,

title = "Contrastive and Assimilative Upward Comparisons with Social Media Influencers",

author = "Cho, \{Su Yeon\} and Shiyun Tian and Tsai, \{Wanhsiu Sunny\} and Xiaofeng Jia",

year = "2021",

language = "American English",

note = "American Academy of Advertising ; Conference date: 18-03-2021 Through 20-03-2021",

}