Cross-Media Use in Electronic Media: The Role of Cable Television Web Sites in Cable Television Network Branding and Viewership

Louisa Ha, Sylvia Chan-Olmsted

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Broadcasting & Electronic Media
DOIs	https://doi.org/10.1207/s15506878jobem4804_6
State	Published - Dec 1 2004

Disciplines

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title = "Cross-Media Use in Electronic Media: The Role of Cable Television Web Sites in Cable Television Network Branding and Viewership",

author = "Louisa Ha and Sylvia Chan-Olmsted",

year = "2004",

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AU - Ha, Louisa

AU - Chan-Olmsted, Sylvia

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UR - https://scholarworks.bgsu.edu/smc_pub/42

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