Cross-Media Use in Electronic Media: The Role of Cable Television Web Sites in Cable Television Network Branding and Viewership

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Broadcasting & Electronic Media
DOIs	https://doi.org/10.1207/s15506878jobem4804_6
State	Published - Dec 1 2004

Disciplines

@article{f9e8cc2f01344920a75e281ef68bae3c,

title = "Cross-Media Use in Electronic Media: The Role of Cable Television Web Sites in Cable Television Network Branding and Viewership",

author = "Louisa Ha and Sylvia Chan-Olmsted",

year = "2004",

month = dec,

day = "1",

doi = "10.1207/s15506878jobem4804\_6",

language = "American English",

journal = "Journal of Broadcasting \& Electronic Media",

}

TY - JOUR

T1 - Cross-Media Use in Electronic Media: The Role of Cable Television Web Sites in Cable Television Network Branding and Viewership

AU - Ha, Louisa

AU - Chan-Olmsted, Sylvia

PY - 2004/12/1

Y1 - 2004/12/1

UR - https://scholarworks.bgsu.edu/smc_pub/42

U2 - 10.1207/s15506878jobem4804_6

DO - 10.1207/s15506878jobem4804_6

M3 - Article

JO - Journal of Broadcasting & Electronic Media

JF - Journal of Broadcasting & Electronic Media

ER -