Crossing Offline and Online Media: A Comparison of Online Advertising on TV Web Sites and Online Portals

Research output: Contribution to journal › Article › peer-review

Original language	American English
Pages (from-to)	24-35
Journal	Journal of Interactive Advertising
Volume	3
Issue number	2
DOIs	https://doi.org/10.1080/15252019.2003.10722071
State	Published - 2003

Keywords

@article{fefb89ca96ca4cb6aac388a51a7a9da3,

title = "Crossing Offline and Online Media: A Comparison of Online Advertising on TV Web Sites and Online Portals",

keywords = "advertising, online, web sites",

author = "Louisa Ha",

year = "2003",

doi = "10.1080/15252019.2003.10722071",

language = "American English",

volume = "3",

pages = "24--35",

journal = "Journal of Interactive Advertising",

number = "2",

}

TY - JOUR

T1 - Crossing Offline and Online Media: A Comparison of Online Advertising on TV Web Sites and Online Portals

AU - Ha, Louisa

PY - 2003

Y1 - 2003

KW - advertising

KW - online

KW - web sites

UR - https://scholarworks.bgsu.edu/smc_pub/12

U2 - 10.1080/15252019.2003.10722071

DO - 10.1080/15252019.2003.10722071

M3 - Article

VL - 3

SP - 24

EP - 35

JO - Journal of Interactive Advertising

JF - Journal of Interactive Advertising

IS - 2

ER -