Original language | English |
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Title of host publication | Digital Advertising |
Subtitle of host publication | Theory and Research, Third Edition |
Publisher | Taylor and Francis |
Pages | 69-85 |
Number of pages | 17 |
ISBN (Electronic) | 9781317225461 |
ISBN (Print) | 9781138654426 |
DOIs | |
State | Published - Jan 1 2017 |
ASJC Scopus Subject Areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting
- General Psychology