Digital advertising clutter in an age of mobile media

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDigital Advertising
Subtitle of host publicationTheory and Research, Third Edition
PublisherTaylor and Francis
Pages69-85
Number of pages17
ISBN (Electronic)9781317225461
ISBN (Print)9781138654426
DOIs
StatePublished - Jan 1 2017

ASJC Scopus Subject Areas

  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting
  • General Psychology

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