| Original language | English |
|---|---|
| Title of host publication | Digital Advertising |
| Subtitle of host publication | Theory and Research, Third Edition |
| Publisher | Taylor and Francis |
| Pages | 69-85 |
| Number of pages | 17 |
| ISBN (Electronic) | 9781317225461 |
| ISBN (Print) | 9781138654426 |
| DOIs | |
| State | Published - Jan 1 2017 |
ASJC Scopus Subject Areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting
- General Psychology