Does Follower Size Matter? Diversity of Sources and Credibility Assessment Among Social Media Influencers

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number958
JournalInformation (Switzerland)
Volume16
Issue number11
DOIs
StatePublished - Nov 2025

ASJC Scopus Subject Areas

  • Information Systems

Keywords

  • content genre
  • credibility assessment
  • follower size
  • influencer marketing
  • platform type
  • social capital theory
  • social media influencers
  • source diversity

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