| Original language | English |
|---|---|
| Pages (from-to) | 79-95 |
| Number of pages | 17 |
| Journal | Journal of Research in Interactive Marketing |
| Volume | 13 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 11 2019 |
ASJC Scopus Subject Areas
- Marketing
Keywords
- Internet marketing
Does valence of product review matter? The mediating role of self-effect and third-person effect in sharing YouTube word-of-mouth (vWOM)
Nicky Chang Bi, Ruonan Zhang, Louisa Ha
Research output: Contribution to journal › Article › peer-review