@article{ed64c9f636184c8fb2659523d23123df,
title = "Does valence of product review matter?: The mediating role of self-effect and third-person effect in sharing YouTube word-of-mouth (vWOM)",
keywords = "Internet marketing",
author = "Bi, \{Nicky Chang\} and Ruonan Zhang and Louisa Ha",
note = "Publisher Copyright: {\textcopyright} 2018, Emerald Publishing Limited.",
year = "2019",
month = mar,
day = "11",
doi = "10.1108/JRIM-04-2018-0049",
language = "English",
volume = "13",
pages = "79--95",
journal = "Journal of Research in Interactive Marketing",
issn = "2040-7122",
number = "1",
}