@article{b66eddef40c24af39ad941872f3dfa82,
title = "Engagement and brand loyalty through social capital in social media",
keywords = "Brand loyalty, Engagement, Facebook marketing, Global brands, Local brands, Saudi Arabia, Social capital, Social media",
author = "Mohammad Abuljadail and Louisa Ha",
note = "Publisher Copyright: Copyright {\textcopyright} 2019 Inderscience Enterprises Ltd.",
year = "2019",
doi = "10.1504/IJIMA.2019.102557",
language = "English",
volume = "13",
pages = "197--217",
journal = "International Journal of Internet Marketing and Advertising",
issn = "1477-5212",
number = "3",
}