Enhanced television strategy models: A study of TV Web sites

Louisa Ha

doi:10.1108/10662240210430919

Enhanced television strategy models: A study of TV Web sites

School of Media and Communication

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	235-247
Number of pages	13
Journal	Internet Research
Volume	12
Issue number	3
DOIs	https://doi.org/10.1108/10662240210430919
State	Published - 2002

ASJC Scopus Subject Areas

Communication
Sociology and Political Science
Economics and Econometrics

Keywords

Convergence
Internet
Media
Strategy
Television

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10.1108/10662240210430919

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Enhanced television strategy models: A study of TV Web sites

ASJC Scopus Subject Areas

Keywords

Access to Document

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