Enhanced TV as Brand Extension: The Economics and Pragmatics of Enhanced TV to Cable TV Network Viewership

Louisa Ha, Sylvia Chan-Olmsted

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jan 1 2003

Keywords

@conference{6dc5710284fd4f65b44929a6734107e4,

title = "Enhanced TV as Brand Extension: The Economics and Pragmatics of Enhanced TV to Cable TV Network Viewership",

keywords = "TV, television, network, cable, viewership, enhanced tv",

author = "Louisa Ha and Sylvia Chan-Olmsted",

year = "2003",

month = jan,

day = "1",

language = "American English",

}