Enhanced TV as Brand Extension: The Economics and Pragmatics of Enhanced TV to Cable TV Network Viewership

Louisa Ha
, Sylvia Chan-Olmsted

School of Media and Communication

University of Florida

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jan 1 2003

Keywords

TV
television
network
cable
viewership
enhanced tv

Disciplines

Broadcast and Video Studies
Communication Technology and New Media

Access to Document

Slides PDFFinal published version, 111 KBLicense: Unspecified

Other files and links

Link to repository

Cite this

@conference{6dc5710284fd4f65b44929a6734107e4,

title = "Enhanced TV as Brand Extension: The Economics and Pragmatics of Enhanced TV to Cable TV Network Viewership",

keywords = "TV, television, network, cable, viewership, enhanced tv",

author = "Louisa Ha and Sylvia Chan-Olmsted",

year = "2003",

month = jan,

day = "1",

language = "American English",

}