Integrated Model of Advertising Clutter in Offline and Online Media

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	International Journal of Advertising: The Review of Marketing Communications
DOIs	https://doi.org/10.2501/S0265048708080153
State	Published - Jan 1 2008

Disciplines

@article{7902d21bca4b41aaba2494e241568661,

title = "Integrated Model of Advertising Clutter in Offline and Online Media",

author = "Louisa Ha and Kim McCann",

year = "2008",

month = jan,

day = "1",

doi = "10.2501/S0265048708080153",

language = "American English",

journal = "International Journal of Advertising: The Review of Marketing Communications",

}

TY - JOUR

T1 - Integrated Model of Advertising Clutter in Offline and Online Media

AU - Ha, Louisa

AU - McCann, Kim

PY - 2008/1/1

Y1 - 2008/1/1

UR - https://scholarworks.bgsu.edu/smc_pub/43

U2 - 10.2501/S0265048708080153

DO - 10.2501/S0265048708080153

M3 - Article

JO - International Journal of Advertising: The Review of Marketing Communications

JF - International Journal of Advertising: The Review of Marketing Communications

ER -