Investigating the impact of television advertisement image quality on telepresence, attitude towards brands and purchase intentions

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)137-147
Number of pages11
JournalInternational Journal of Digital Television
Volume5
Issue number2
DOIs
StatePublished - 2014
Externally publishedYes

ASJC Scopus Subject Areas

  • Communication
  • Media Technology
  • Sociology and Political Science

Keywords

  • Attitude towards adverts
  • HDTV
  • Image quality
  • Purchase intentions
  • Telepresence
  • Transportation imagery model

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