Lessons From the Leading Webcasters Around the World and the Outlook of Webcasting as an Emerging Global Medium

Louisa Ha, Richard Ganahl

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationWebcasting Worldwide
Subtitle of host publicationBusiness Models of an Emerging Global Medium
PublisherRoutledge
Pages357-366
Number of pages10
ISBN (Print)1410614506, 9781410614506
DOIs
StatePublished - Nov 7 2006

ASJC Scopus Subject Areas

  • General Business,Management and Accounting
  • General Economics,Econometrics and Finance

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