Making Viewers Happy While Making Money for the Networks: A Comparison of the Usability, Enhanced TV and TV Commerce Features between Broadcast and Cable Network Web Sites

Research output: Contribution to conferencePresentation

Original languageAmerican English
StatePublished - Apr 4 2002

Keywords

  • Broadcast networks
  • Cable TV networks
  • Web sites

Disciplines

  • Broadcast and Video Studies
  • Communication

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