| Original language | English |
|---|---|
| Title of host publication | The Advertising Age Encyclopedia of Advertising |
| Publisher | Taylor and Francis |
| Pages | 983-988 |
| Number of pages | 6 |
| ISBN (Electronic) | 9781135949068 |
| ISBN (Print) | 9781135949204 |
| State | Published - Jan 1 2015 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- General Social Sciences
- General Economics,Econometrics and Finance
- General Business,Management and Accounting
- General Arts and Humanities
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