Media capabilities as a comprehensive construct for research on media choice: Assessment of a measurement model

Louisa Ha, Cong Kristy Shi, Gi Woong Yun

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Aug 10 2011

Keywords

@conference{3f8e9528ec2f46b291f998e16a376560,

title = "Media capabilities as a comprehensive construct for research on media choice: Assessment of a measurement model",

keywords = "Mass media, Media choice, Media capabilities",

author = "Louisa Ha and Shi, {Cong Kristy} and Yun, {Gi Woong}",

year = "2011",

month = aug,

day = "10",

language = "American English",

}