Media capabilities as a comprehensive construct for research on media choice: Assessment of a measurement model

Louisa Ha
, Cong Kristy Shi
, Gi Woong Yun

School of Media and Communication

Bowling Green State University

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Aug 10 2011

Keywords

Mass media
Media choice
Media capabilities

Disciplines

Communication

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@conference{3f8e9528ec2f46b291f998e16a376560,

title = "Media capabilities as a comprehensive construct for research on media choice: Assessment of a measurement model",

keywords = "Mass media, Media choice, Media capabilities",

author = "Louisa Ha and Shi, \{Cong Kristy\} and Yun, \{Gi Woong\}",

year = "2011",

month = aug,

day = "10",

language = "American English",

}