Multinational Advertising Campaigns as Intercultural Communications: Successes and Blunders in Mainland China

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jun 24 2010

Keywords

@conference{0d53aec885b44fac923fc3f8dc7fc828,

title = "Multinational Advertising Campaigns as Intercultural Communications: Successes and Blunders in Mainland China",

keywords = "Diversity, Advertising, China, Intercultural Communication",

author = "Louisa Ha and Lina Zang",

year = "2010",

month = jun,

day = "24",

language = "American English",

}