Multinational Advertising Campaigns as Intercultural Communications: Successes and Blunders in Mainland China

Louisa Ha
, Lina Zang

School of Media and Communication

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jun 24 2010

Keywords

Diversity
Advertising
China
Intercultural Communication

Disciplines

Communication
Gender, Race, Sexuality, and Ethnicity in Communication
Public Relations and Advertising

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Cite this

@conference{0d53aec885b44fac923fc3f8dc7fc828,

title = "Multinational Advertising Campaigns as Intercultural Communications: Successes and Blunders in Mainland China",

keywords = "Diversity, Advertising, China, Intercultural Communication",

author = "Louisa Ha and Lina Zang",

year = "2010",

month = jun,

day = "24",

language = "American English",

}