Online advertising research in advertising journals: A review

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	31-48
Number of pages	18
Journal	Journal of Current Issues and Research in Advertising
Volume	30
Issue number	1
DOIs	https://doi.org/10.1080/10641734.2008.10505236
State	Published - 2008

ASJC Scopus Subject Areas

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title = "Online advertising research in advertising journals: A review",

author = "Louisa Ha",

year = "2008",

doi = "10.1080/10641734.2008.10505236",

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journal = "Journal of Current Issues and Research in Advertising",

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