@article{82eee859c40046629d8f79977b2ae58c,
title = "Personalized vs non-personalized recommendations: how recommender systems, recommendation sources and recommendation platforms affect trial of YouTube videos among digital natives in Saudi Arabia",
keywords = "Advertisements and promotions to Muslims, Personalization, Recommendation, Recommended videos, Recommender systems, Saudi Arabia, The Muslim consumer, YouTube",
author = "Louisa Ha and Abuljadail, \{Mohammad Hatim\} and Joa, \{Claire Youngnyo\} and Kisun Kim",
note = "Publisher Copyright: {\textcopyright} 2021, Emerald Publishing Limited.",
year = "2022",
month = dec,
day = "1",
doi = "10.1108/JIMA-12-2020-0384",
language = "English",
volume = "13",
pages = "2778--2797",
journal = "Journal of Islamic Marketing",
issn = "1759-0833",
number = "12",
}