@article{a6cf57c9f56147ed8bcd7312db6032f8,
title = "Research about persuasive effects of social media influencers as online opinion leaders 1990–2020: a review",
keywords = "brand persuasion process, celebrity endorsement, influencer marketing, opinion leader, social media",
author = "Louisa Ha and Yang Yang",
note = "Publisher Copyright: Copyright {\textcopyright} 2023 Inderscience Enterprises Ltd.",
year = "2023",
doi = "10.1504/IJIMA.2023.129661",
language = "English",
volume = "18",
pages = "220--241",
journal = "International Journal of Internet Marketing and Advertising",
issn = "1477-5212",
number = "2-3",
}