Revenue maximization by viral marketing: A social network host's perspective

Arijit Khan; Benjamin Zehnder; Donald Kossmann

doi:10.1109/ICDE.2016.7498227

Revenue maximization by viral marketing: A social network host's perspective

Arijit Khan
, Benjamin Zehnder
, Donald Kossmann

Nanyang Technological University
Eidgenössische Technische Hochschule Zürich

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	2016 IEEE 32nd International Conference on Data Engineering, ICDE 2016
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	37-48
Number of pages	12
ISBN (Electronic)	9781509020195
DOIs	https://doi.org/10.1109/ICDE.2016.7498227
State	Published - Jun 22 2016
Externally published	Yes
Event	32nd IEEE International Conference on Data Engineering, ICDE 2016 - Helsinki, Finland Duration: May 16 2016 → May 20 2016

Publication series

Name	2016 IEEE 32nd International Conference on Data Engineering, ICDE 2016

Conference

Conference	32nd IEEE International Conference on Data Engineering, ICDE 2016
Country/Territory	Finland
City	Helsinki
Period	5/16/16 → 5/20/16

ASJC Scopus Subject Areas

Artificial Intelligence
Computational Theory and Mathematics
Computer Graphics and Computer-Aided Design
Computer Networks and Communications
Information Systems
Information Systems and Management

Access to Document

10.1109/ICDE.2016.7498227

Cite this

Khan, A., Zehnder, B., & Kossmann, D. (2016). Revenue maximization by viral marketing: A social network host's perspective. In 2016 IEEE 32nd International Conference on Data Engineering, ICDE 2016 (pp. 37-48). Article 7498227 (2016 IEEE 32nd International Conference on Data Engineering, ICDE 2016). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ICDE.2016.7498227

Revenue maximization by viral marketing: A social network host's perspective. / Khan, Arijit; Zehnder, Benjamin; Kossmann, Donald.
2016 IEEE 32nd International Conference on Data Engineering, ICDE 2016. Institute of Electrical and Electronics Engineers Inc., 2016. p. 37-48 7498227 (2016 IEEE 32nd International Conference on Data Engineering, ICDE 2016).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Khan, A, Zehnder, B & Kossmann, D 2016, Revenue maximization by viral marketing: A social network host's perspective. in 2016 IEEE 32nd International Conference on Data Engineering, ICDE 2016., 7498227, 2016 IEEE 32nd International Conference on Data Engineering, ICDE 2016, Institute of Electrical and Electronics Engineers Inc., pp. 37-48, 32nd IEEE International Conference on Data Engineering, ICDE 2016, Helsinki, Finland, 5/16/16. https://doi.org/10.1109/ICDE.2016.7498227

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Revenue maximization by viral marketing: A social network host's perspective

Publication series

Conference

ASJC Scopus Subject Areas

Access to Document

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