Sampling in international advertising research

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Handbook of Research on International Advertising
Publisher	Edward Elgar Publishing Ltd.
Pages	231-251
Number of pages	21
ISBN (Electronic)	9781781001042
ISBN (Print)	9781848448582
DOIs	https://doi.org/10.4337/9781781001042.00022
State	Published - Jan 1 2012

ASJC Scopus Subject Areas

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title = "Sampling in international advertising research",

author = "Louisa Ha",

note = "Publisher Copyright: {\textcopyright} Shintaro Okazaki 2012.",

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