Social media involvement among college students and general population: Implications to media management

Louisa Ha, Xiao Hu

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of Social Media Management
Subtitle of host publicationValue Chain and Business Models in Changing Media Markets
PublisherSpringer Berlin Heidelberg
Pages751-773
Number of pages23
ISBN (Electronic)9783642288975
ISBN (Print)9783642288968
DOIs
StatePublished - Jan 1 2013

ASJC Scopus Subject Areas

  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting

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