The Audience and Business of YouTube and Online Videos

Louisa Ha

The Audience and Business of YouTube and Online Videos

School of Media and Communication

Research output: Book/Report › Book

Original language	American English
State	Published - 2018

Keywords

YouTube
Online Videos
Video streaming
product review video
user-generated content
OTT
eWOM
digital natives
video sharing
online audience
in-stream video advertising

Disciplines

Advertising and Promotion Management
Marketing
Communication

Cite this

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title = "The Audience and Business of YouTube and Online Videos",

keywords = "YouTube, Online Videos, Video streaming, product review video, user-generated content, OTT, eWOM, digital natives, video sharing, online audience, in-stream video advertising",

author = "Louisa Ha",

year = "2018",

language = "American English",

}

TY - BOOK

T1 - The Audience and Business of YouTube and Online Videos

AU - Ha, Louisa

PY - 2018

Y1 - 2018

KW - YouTube

KW - Online Videos

KW - Video streaming

KW - product review video

KW - user-generated content

KW - OTT

KW - eWOM

KW - digital natives

KW - video sharing

KW - online audience

KW - in-stream video advertising

UR - https://scholarworks.bgsu.edu/smc_pub/61

UR - https://rowman.com/ISBN/9781498576482/The-Audience-and-Business-of-YouTube-and-Online-Videos

M3 - Book

BT - The Audience and Business of YouTube and Online Videos

ER -

The Audience and Business of YouTube and Online Videos

Keywords

Disciplines

Other files and links

Cite this