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The impact of conspicuous consumption posts on social media users’ attitudes towards luxury brands

  • University of Miami

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)318-340
Number of pages23
JournalInternational Journal of Internet Marketing and Advertising
Volume24
Issue number3
DOIs
StatePublished - 2026

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • brand prominence
  • conspicuous consumption
  • Instagram
  • luxury branding
  • pride expression
  • SMI
  • social media
  • social media influencer

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