The Role of Health Belief Model Constructs and Content Creator Characteristics in Social Media Engagement: Insights from COVID-19 Vaccine Tweets

  • Xiaofeng Jia
  • , Soyeon Ahn
  • , Michelle I. Seelig
  • , Susan E. Morgan

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number1845
JournalHealthcare (Switzerland)
Volume12
Issue number18
DOIs
StatePublished - Sep 2024

ASJC Scopus Subject Areas

  • Leadership and Management
  • Health Policy
  • Health Informatics
  • Health Information Management

Keywords

  • content analysis
  • content creator characteristics
  • COVID-19 vaccine
  • health belief model
  • social media engagement

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