@conference{48a0a2c609824eab881abd2bd44a785f,
title = "US audiences{\textquoteright} responses to digital TV multicasting: A case study comparing commercial and public broadcast digital TV subchannels",
keywords = "Audience, Digital TV subchannels, Multicast, Public Broadcast, Digital TV policy, Digital Television, Over-the-air antenna reception, Actor Network Theory, Survey, Digital Broadcast",
author = "Louisa Ha and Yun, {Gi Woong} and Ruimeng Yang",
note = "Ha, Louisa, Gi Woong Yun and Ruimeng Yang (2015). “US Audiences{\textquoteright} Responses to Digital TV Multicasting: A Case Study Comparing Commercial and Public Broadcast Digital TV Subchannels.” Paper accepted by Management, Marketing and Programming Division, Broadcast Education Association Annual Convention, Las Vegas, April 8-11.; Broadcast Education Association Conference ; Conference date: 08-04-2015 Through 11-04-2015",
year = "2015",
language = "American English",
}