What do marketers post on brands’ Facebook pages in Islamic countries?: An exploratory study of local and global brands in Saudi Arabia

Mohammad Hatim Abuljadail; Louisa Ha

doi:10.1108/JIMA-11-2017-0131

What do marketers post on brands’ Facebook pages in Islamic countries? An exploratory study of local and global brands in Saudi Arabia

Mohammad Hatim Abuljadail, Louisa Ha

School of Media and Communication

King Abdulaziz University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1272-1287
Number of pages	16
Journal	Journal of Islamic Marketing
Volume	10
Issue number	4
DOIs	https://doi.org/10.1108/JIMA-11-2017-0131
State	Published - Oct 21 2019

ASJC Scopus Subject Areas

Marketing

Keywords

Facebook
Marketing

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10.1108/JIMA-11-2017-0131

Cite this

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title = "What do marketers post on brands{\textquoteright} Facebook pages in Islamic countries?: An exploratory study of local and global brands in Saudi Arabia",

keywords = "Facebook, Marketing",

author = "Abuljadail, \{Mohammad Hatim\} and Louisa Ha",

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T2 - An exploratory study of local and global brands in Saudi Arabia

AU - Abuljadail, Mohammad Hatim

AU - Ha, Louisa

PY - 2019/10/21

Y1 - 2019/10/21

KW - Facebook

KW - Marketing

UR - https://www.scopus.com/pages/publications/85065530145

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M3 - Article

AN - SCOPUS:85065530145

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VL - 10

SP - 1272

EP - 1287

JO - Journal of Islamic Marketing

JF - Journal of Islamic Marketing

IS - 4

ER -

What do marketers post on brands’ Facebook pages in Islamic countries? An exploratory study of local and global brands in Saudi Arabia

ASJC Scopus Subject Areas

Keywords

Access to Document

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