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What do marketers post on brands’ Facebook pages in Islamic countries? An exploratory study of local and global brands in Saudi Arabia

  • King Abdulaziz University

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1272-1287
Number of pages16
JournalJournal of Islamic Marketing
Volume10
Issue number4
DOIs
StatePublished - Oct 21 2019

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Facebook
  • Marketing

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