What motivates online shoppers to 'like' brands' facebook fan pages?

Mohammad Hatim Abuljadail; Louisa Ha; Fang Wang; Liu Yang

doi:10.4018/978-1-4666-8450-8.ch014

What motivates online shoppers to 'like' brands' facebook fan pages?

Mohammad Hatim Abuljadail, Louisa Ha, Fang Wang, Liu Yang

School of Media and Communication

Bowling Green State University

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Human Behavior, Psychology, and Social Interaction in the Digital Era
Publisher	IGI Global
Pages	279-293
Number of pages	15
ISBN (Electronic)	9781466684515
ISBN (Print)	146668450X, 9781466684508
DOIs	https://doi.org/10.4018/978-1-4666-8450-8.ch014
State	Published - Jun 29 2015

ASJC Scopus Subject Areas

General Psychology
General Computer Science

Access to Document

10.4018/978-1-4666-8450-8.ch014

Cite this

@inbook{23db930a677a4b60803daf6a61cd33a5,

title = "What motivates online shoppers to 'like' brands' facebook fan pages?",

author = "Abuljadail, {Mohammad Hatim} and Louisa Ha and Fang Wang and Liu Yang",

year = "2015",

month = jun,

day = "29",

doi = "10.4018/978-1-4666-8450-8.ch014",

language = "English",

isbn = "146668450X",

pages = "279--293",

booktitle = "Human Behavior, Psychology, and Social Interaction in the Digital Era",