What motivates online shoppers to 'like' brands' facebook fan pages?

Mohammad Hatim Abuljadail; Louisa Ha; Fang Wang; Liu Yang

doi:10.4018/978-1-4666-8450-8.ch014

What motivates online shoppers to 'like' brands' facebook fan pages?

Mohammad Hatim Abuljadail
, Louisa Ha
, Fang Wang
, Liu Yang

School of Media and Communication

Bowling Green State University

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Human Behavior, Psychology, and Social Interaction in the Digital Era
Publisher	IGI Global
Pages	279-293
Number of pages	15
ISBN (Electronic)	9781466684515
ISBN (Print)	146668450X, 9781466684508
DOIs	https://doi.org/10.4018/978-1-4666-8450-8.ch014
State	Published - Jun 29 2015

ASJC Scopus Subject Areas

General Psychology
General Computer Science

Access to Document

10.4018/978-1-4666-8450-8.ch014

Cite this

@inbook{23db930a677a4b60803daf6a61cd33a5,

title = "What motivates online shoppers to 'like' brands' facebook fan pages?",

author = "Abuljadail, \{Mohammad Hatim\} and Louisa Ha and Fang Wang and Liu Yang",

year = "2015",

month = jun,

day = "29",

doi = "10.4018/978-1-4666-8450-8.ch014",

language = "English",

isbn = "146668450X",

pages = "279--293",

booktitle = "Human Behavior, Psychology, and Social Interaction in the Digital Era",