When richer is poorer: Understanding the influence of channel richness and presence on the introduction of a mission statement

Robert Whitbred, Paul Skalski, Cheryl Bracken, Evan Lieberman

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)115-139
Number of pages25
JournalPsychNology Journal
Volume8
Issue number1
StatePublished - 2010
Externally publishedYes

ASJC Scopus Subject Areas

  • Experimental and Cognitive Psychology
  • Applied Psychology

Keywords

  • Immersion
  • Media richness
  • Mission statement
  • Presence
  • Transportation

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