Who are Fans of Facebook Fan Pages? An Electronic Word-of-Mouth Communication Perspective

Xiao Hu; Louisa Ha; Simeng Mo; Ying Xu

doi:10.7903/ijcse.1156

Who are Fans of Facebook Fan Pages? An Electronic Word-of-Mouth Communication Perspective

Xiao Hu, Louisa Ha, Simeng Mo, Ying Xu

School of Media and Communication

Bowling Green State University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	International Journal of Cyber Society and Education
DOIs	https://doi.org/10.7903/ijcse.1156
State	Published - Jan 1 2014

Keywords

Fan Pages
Fans
eWOM
Product Type
Traditional WOM

Disciplines

Communication Technology and New Media
Social Media

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10.7903/ijcse.1156License: Unspecified

Article PDFFinal published version, 387 KBLicense: Unspecified

Cite this

@article{07180a9fe7074e2b9798d17dd0c810fa,

title = "Who are Fans of Facebook Fan Pages? An Electronic Word-of-Mouth Communication Perspective",

keywords = "Fan Pages, Fans, eWOM, Product Type, Traditional WOM",

author = "Xiao Hu and Louisa Ha and Simeng Mo and Ying Xu",

year = "2014",

month = jan,

day = "1",

doi = "10.7903/ijcse.1156",

language = "American English",

journal = "International Journal of Cyber Society and Education",

}

TY - JOUR

T1 - Who are Fans of Facebook Fan Pages? An Electronic Word-of-Mouth Communication Perspective

AU - Hu, Xiao

AU - Ha, Louisa

AU - Mo, Simeng

AU - Xu, Ying

PY - 2014/1/1

Y1 - 2014/1/1

KW - Fan Pages

KW - Fans

KW - eWOM

KW - Product Type

KW - Traditional WOM

UR - https://scholarworks.bgsu.edu/smc_pub/7

U2 - 10.7903/ijcse.1156

DO - 10.7903/ijcse.1156

M3 - Article

JO - International Journal of Cyber Society and Education

JF - International Journal of Cyber Society and Education

ER -

Who are Fans of Facebook Fan Pages? An Electronic Word-of-Mouth Communication Perspective

Keywords

Disciplines

Access to Document

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Cite this