@article{daaf089876f348219329244da46a9265,
title = "Why People Use TikTok (Douyin) and How Their Purchase Intentions Are Affected by Social Media Influencers in China: A Uses and Gratifications and Parasocial Relationship Perspective",
keywords = "Advertising, influencer marketing, parasocial relationship, persuasion, TikTok",
author = "Yang Yang and Louisa Ha",
note = "Publisher Copyright: {\textcopyright} 2021 American Academy of Advertising.",
year = "2021",
doi = "10.1080/15252019.2021.1995544",
language = "English",
volume = "21",
pages = "297--305",
journal = "Journal of Interactive Advertising",
issn = "1525-2019",
number = "3",
}